Our Purpose

The purpose of this blog is to educate our viewers about the widespread use of retouching in print publications. Retouching implies making minor changes to photographs. However, modern advances in photo editing software allow photographs of individuals to be transformed into manufactured projections of reality.

Mostly commonly, retouching is used to enhance positive characteristics of an individual, although sometimes negative aspects are emphasized. Unlike a Barbie doll or animated character, these retouched images are portrayed as living, unimagined, portrayals of individuals in society. The truth is that most of the images we see in print publications, as well as online, are just as fake as cartoons. When looking at these blog posts, try to think about the effects these images have on yourself and others, especially younger generations.We are not trying to judge the rightness or wrongness of retouching; rather, we want to increase awareness about the prevalence of retouching so that media consumers are able better construct meanings from the images they encounter.

Five Steps to Media Literacy

1. Describe - Describe media product(s) by indentifying noteworthy elements or characteristics.

2. Analyze - Look for patterns that call for closer attention. Categorize those words!

3. Interpret - Try to determine meanings of patterns. What is the connection between the categories?

4. Evaluate - Make an informed judgment about media product

5. Engage - Take some action!

After viewing our blog, we hope you feel better knowing the world often being sold to us is not as perfect as it seems. We encourage you to post comments. Thank you for visiting!

Monday, November 16, 2009

Photoshop Mistakes

Although most experts check and recheck their work, there are sometimes slip-ups. This is one of the problems with photo retouching. Not only does it portray a unrealistic body image type, it also carries the chance for impoosible body image types. What do these mistakes do to the minds of young women? Can you find what is missing in this picture?


  1. Well, she is missing soemthing that all humans have (hint).

  2. It's ridiculous that people can even get away with something as disqusting as this. How are women and men ever supposed to feel beautiful with practices like these going on.

  3. A belly button!