Our Purpose

The purpose of this blog is to educate our viewers about the widespread use of retouching in print publications. Retouching implies making minor changes to photographs. However, modern advances in photo editing software allow photographs of individuals to be transformed into manufactured projections of reality.

Mostly commonly, retouching is used to enhance positive characteristics of an individual, although sometimes negative aspects are emphasized. Unlike a Barbie doll or animated character, these retouched images are portrayed as living, unimagined, portrayals of individuals in society. The truth is that most of the images we see in print publications, as well as online, are just as fake as cartoons. When looking at these blog posts, try to think about the effects these images have on yourself and others, especially younger generations.We are not trying to judge the rightness or wrongness of retouching; rather, we want to increase awareness about the prevalence of retouching so that media consumers are able better construct meanings from the images they encounter.

Five Steps to Media Literacy

1. Describe - Describe media product(s) by indentifying noteworthy elements or characteristics.

2. Analyze - Look for patterns that call for closer attention. Categorize those words!

3. Interpret - Try to determine meanings of patterns. What is the connection between the categories?

4. Evaluate - Make an informed judgment about media product

5. Engage - Take some action!

After viewing our blog, we hope you feel better knowing the world often being sold to us is not as perfect as it seems. We encourage you to post comments. Thank you for visiting!

Wednesday, November 18, 2009

Ralph Lauren Turns Skinny Model into Grotesquely Skinny Model


Ralph Lauren has recently taken a lot of heat for using photoshopped images of models in his advertisements. In this case, he was caught when both of these images were shown on differen parts of his Australian website. This hips and waist on this model have been made significantly smaller. What kind of message does this send to young women?  If a selling point for clothes is that they make you look thin, then is this false advertising?


  1. False advertising is an understatement. That is absolutely disgusting. They can't expect people to not be upset when they are advertising their clothes to make you look thinner, but then change the models to look even thinner than they already are.

  2. Really great post for photo touch up . thanks for sharing with us