Our Purpose

The purpose of this blog is to educate our viewers about the widespread use of retouching in print publications. Retouching implies making minor changes to photographs. However, modern advances in photo editing software allow photographs of individuals to be transformed into manufactured projections of reality.

Mostly commonly, retouching is used to enhance positive characteristics of an individual, although sometimes negative aspects are emphasized. Unlike a Barbie doll or animated character, these retouched images are portrayed as living, unimagined, portrayals of individuals in society. The truth is that most of the images we see in print publications, as well as online, are just as fake as cartoons. When looking at these blog posts, try to think about the effects these images have on yourself and others, especially younger generations.We are not trying to judge the rightness or wrongness of retouching; rather, we want to increase awareness about the prevalence of retouching so that media consumers are able better construct meanings from the images they encounter.

Five Steps to Media Literacy

1. Describe - Describe media product(s) by indentifying noteworthy elements or characteristics.

2. Analyze - Look for patterns that call for closer attention. Categorize those words!

3. Interpret - Try to determine meanings of patterns. What is the connection between the categories?

4. Evaluate - Make an informed judgment about media product

5. Engage - Take some action!

After viewing our blog, we hope you feel better knowing the world often being sold to us is not as perfect as it seems. We encourage you to post comments. Thank you for visiting!

Sunday, November 15, 2009

Before and After


  

Not even a few strands of "wild" hair can hide from the masterful hand (or should i say mouse) of a hollywood retoucher. Here, Penelope Cruz's locks get the good treatment, along with the rest of her body of course.  How many changes can you find?

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7 comments:

  1. Mary WyrwichDecember 10, 2009 at 4:16 PM

    I worked at a photo studio for 4 years and it was my job to do this to senior photos. It's amazing how much senior girls and boy's mother's care about the pictures being perfect. I always had to make sure that the picture looked like a very attractive version of the girl or boy.

    ReplyDelete
  2. GroupdmtJuly 1, 2013 at 5:28 AM

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  4. Mary K. Freeman.September 19, 2017 at 3:15 AM

    Good job you have published and your text also effective .

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